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Fences app rating
Fences app rating






Some segments will be willing and able to pay more for such rooms, while other segments will prefer to forgo that view in return for a lower price.

fences app rating

The ocean view is without a doubt a physical fence.

fences app rating

For example, a resort hotel can offer an ocean view room priced higer than a garden view room.

fences app rating

  • Physical fences: Physical fences are features such as the location of the room, the view, furniture, amenities, size, etc.
  • The most common types of fences are the following: These are two products targeting different segments where the price difference is defendable and justifiable. For a holiday segment that is very price sensitive, the hotel may offer a non-refundable no-meals included plan at a lower rate. For example, if business travelers are not so sensitive to price, value flexibility of cancellation and like to have breakfast included in the price, a hotel could offer a free-cancelation breakfast included plan to attract them. These products must meet the needs of each segment and must be priced appropriately. The secret is to design and offer products that combine the hotel room with fences. They are generally used to prevent customers who are willing to pay a higher amount, to have access to a discount. Rate fences are characteristics, conditions or rules that apply to a rate. Rate feces in hotel revenue management are the elements that create this product differentiation.

    fences app rating

    Potential guests need to feel that they are buying different products when they pay different prices. To successfully differentiate pricing by customer segment, each price difference must be explainable and justifiable. In this article, we will focus on how price differentiation can be successfully implemented using rate fences. As we’ve explained in previous articles, customer segmentation and the implementation of targeted price strategies for each segment are cornerstones of a good revenue management strategy.








    Fences app rating